e-book 101 Video Marketing Tips and Strategies for Small Businesses

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Just check and make sure that you're doing all of these things before venturing into unknown waters: If your Fan base is large enough, use Facebook's Post targeting to reach a group more likely to respond based on the time you're posting or the content. Of course, this can change if you're in ecommerce or if you've tested it and can prove me wrong. Include a high-quality photo which follows Facebook's image guidelines.

Treat your fans to social media-exclusive coupons or discounts.

What is Video Marketing?

Include a call-to-action in your posts like "Click below to learn more! Use video if you have the resources.

Video marketing is the future. Keep posts short. Educate Fans with how-to-guides. You know those gif recipes? Try to do something similar, even if it's with text. Try "fill-in-the-blank" posts, "caption this photo" posts, and "remember when? Look those up if you're curious.


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Give Fans a peek behind-the-scenes at your business. Hide the comments of "Trolls" instead of deleting them Your other Fans won't see the comment but the Troll and their friends still will. Being deleted is one of the Troll's goals, because they can further denounce you if it happens. Cross-Promote on Facebook and Instagram BuzzSumo found that images posted to Facebook from Instagram receive greater organic reach than Faceook originals. Images posted to Facebook from Instagram receive greater organic reach than Facebook originals.

Click to Tweet Facebook is trying to encourage cross-platform usage and is rewarding Pages which do so. Source: Buffer 3. Here's an example from Canadian outdoors company Mountain Equipment Co-op : 4. If you're looking to generate leads or subscribers from Facebook, keep them on the platform Instead of sending people off-platform with a link in a Post, drive them to a Tab with your form, Facebook contest page or landing page embedded. If you have a larger Facebook Fanbase, use geographic targeting when posting If you're in North America, try targeting a post at the Eastern timezone exclusively, then Mountain time, then Pacific Time.

Be active in the comment section, even going so far as to start the conversation yourself Have you ever been in a conference or even back in school when the presenter would ask if anybody had a question and nobody would put their hand up? Check out this example from Starbucks : 7. Optimize your Facebook Page for Search Okay, so perhaps this one isn't as unheard of as some of the others, but I'll emphasize it nonetheless.

A few Facebook SEO best practices: Ensure your business' relevant keywords are included in your Facebook Page information with a high density. Include a link to your website in the first 75 characters of your Page info.

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22 Facebook Marketing Tips for Business You Can’t Afford to Miss

Ensure your Posts include relevant keywords related to your business. Encourage commenting, sharing and Liking as much for SEO as because it makes business sense. And if you want to dive into what Facebook has said about their search algorithm, feel free to do so here. Be aware, that page isn't for the beginner. Remember: Facebook videos don't play with sound automatically. So a big component of getting people to watch is helping them understand what your video's about in the first place.

Add a countdown timer to clearly show how long your video is. People like to know what they're committing to. They also feel inspired to finish what they've started; a countdown timer gives them the feeling of having started something. Find a way to "reveal" something within your video - a new product, a new campaign, a new employee.

Do so only after the halfway point Facebook considers your video "compelling" if people watch past the half. This library is for VIP members only. Not a VIP yet? Sign up for a free day trial. Sign in Join.

Sign in. Log into your account. Forgot your password? Create an account. Sign up. Password recovery. Recover your password. Local Marketing Institute. Get help. Video Training for Local Marketers. Learn how Google ties images back to your business and image optimization tips that will help your website and GMB listing rank better. Get an inside look at what it takes to build a million-dollar marketing agency from one of the most well-known Facebook marketers in the world.

See the exact strategies of how one local business website went from 0 to over 50, visitors per month using just organic SEO. Avoid problematic legal pitfalls in local digital marketing that can cost you big dollars and big headache, even for small businesses. Sprout has the highest ratings in satisfaction, support, usability and retention per industry analysts and real user reviews. Especially when you have goals to hit and stakeholders to share value with.

Alright, yes we have a world class team, but that world-class team is also building and maintaining world-class social media management software. Streamline and effectively scale social monitoring and engagement efforts with a unified social inbox. It gives you the comfort of knowing every social message from your customers has been properly responded to. Managing social as a team. Sprout allows for publishing for all social profiles from a single location.

Easily schedule content and use advanced posting capabilities to ensure it reaches the right people at optimal times. Social scheduling. You can also tag individual messages to later report on the success of specific campaigns.


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A visual social content calendar makes it easy to see what your upcoming social schedule looks like. If you see a few days with too many or too few posts scheduled then simply shift those messages around to ensure you always have great content to share.

Not sure when the best time is to send messages to your audience? Create a repository of pre-approved images to make it easy to find visuals to share with your messages.

PDF 101 Video Marketing Tips and Strategies for Small Businesses EBook

You can also edit images right from the Sprout Image Editor to make it even more personal to your messages. Create custom social reports based on the data most important to your team, then easily export those presentation-ready reports to share. Would you rather dig into the numbers yourself? No problem—download your numbers as a CSV and work your excel magic to make the data your own. Sprout streamlines social through:. We have an entire team of professional Account Executives, Solutions Engineers, Marketers and Strategists all here to help you find value on social media.

Still looking for more information on social media marketing for small business? Check out this infographic! Published on September 03, Sprout Social Request a Demo. Close Menu.

Analytics Drive strategic decision making across the business with access to rich social data and analytics. Engagement Streamline and effectively scale monitoring and engagement efforts with a unified inbox.

Content Marketing 101: All You Need To Know To Grow Your Business

Publishing Effortlessly plan, create, manage and deliver content and campaigns as a team. Listening Uncover trends and actionable insights from social data to inform marketing strategy. Collaboration Automation View All Features. Find a Sprout Agency Partner Hire an agency partner to enhance your marketing efforts or grow your team. Learn About Our Integration Partners Sprout integrates with social platforms and digital tools that matter to your business.